Times have changed for the media industry: no more jackpot to reach mass media; it is obvious to everyone that traditional advertising gives a only little return on investement and can work in most cases even counterproductive. Display advertising such as banners on websites or TV commercials before a Youtube movie are not warmly received, because no one asked for this. Door-to-door flyers end up in the old paper bin, people walk away from more TV commercials and for sure people will click away from junk advertising online. 

Content marketing is seen by Google as the only real measurable activity for online succes. If your website and social media channels are not more than a brochure, you don't deserve to be on #1. Content marketing makes you visible and also motivates people to interact with your company and to share your information with their friends. Companies use content marketing to be in closer contact with their clients, to reach out to prospects and also for recruitment. A strong and modern virtual reputation makes your company attractive for the next generation that will ​search online for their job. If you are innovative, you will be ready for everybody's future.

Content Business Boost develops 'Social Formats' that brings your business or product constantly and consistently in a creative way under the attention of your customers, their friends and new prospects. Our team of journalists, creatives and geeks develop - just like we do for a magazine or TV station - an editorial format. Our dedicated team will write, create, blog, post, tweet and share for you, throughout the week.

Three marketing activities in one

• We produce attractive and relevant interactive content.
• We load your content into groups and social networks in regions where your competition has never heard of.
• To top it all off, we collect the best news in a concise newsletter to be read as an e-mail or on a smartphone.

Communicate in a modern marketing style with your audience through Social, Mobile and Email. 

All you need

Content Business Boost produces everything you need for your content marketing and online presentation. Original blogs, Facebook headers, attractive visuals, infographics, white-papers, video's, animation how-to's and case-studies. And all within a certain format, 'tone of voice' and 'look & feel'. Do you need a tailor-made social format to get started with content marketing? Call us today for an appointment. +31 020 894 1380 and ask for Ab Kuijer.

I am happy for the founders of Posterous that they where acquired by Twitter. It did immediately caused a lot of online errors and now the Posterous service is going to shut down. Bummer, because I still did nt find a service that has the same autotposting service . Meanwhile I became a member of Posthaven where they keep your blogs online inclsuding all the backlnks fr 5 dollars per month. Thats fine with me but I am still waiting for a Posterous Renewed service. If anyone finds this, let me know on ab@ juniorsenior.l Cheers.

How Businesses Should Prepare For Facebook Graph Search

16th January 2013 |  Written by Justin Butcher

A dying profession

The sales rep on the road is perhaps the next job to disappear; like the typesetter, the old paper dealer, the video rental guy and the owner of a travel agency. Be honest, it is no longer of this time: a man (or woman of course) that visits prospects by car, with pointless hours in traffic and eventually is overtaken on the left and right lane by information on the Internet.

What news can a sales rep actually bring? Customers increasingly search on-line for information they need. If the information / price / quality is correct, they would like to meet your company. And if possible, the owner or managing director. A beautiful story from a traveling salesman on the doorway who will tell anything to get to his target, is a story everyone has heard.

With Content Boost Business you determine what information is shared with the outside world. Content marketing ensures that your product or service is found at the time that it is prompted. A revised woodworking machine, an aerial work platform or a pointy printing order? The customer searches, finds and evaluates your company on-line. When interest is shown, it is the moment to give them the charms of your internal sales. They must be committed to give the customer service ever. Using service as the new marketing tool you will win the battle!

Do you want to emerge from the crisis? Then start to communicate effectively with Content Business Boost. We are commercial and creative, a deadly combination for your competitor.

​

Contextual Advertising Has Always Been Permitted Under COPPA, Even to Children

Yes, it is december and that means that we will be overloaded with 2012 lists of the most viral, the most awful, the best, the whatever in terms of social media and its ROI. I am still surprised that few companies have taken mobile marketing serious in 2012. Maybe it is the crisis, or maybe it is that they do not have a clue how to get into the mobile of their target audience? Here's a list with some inspiration for 2013! With thanks to Econsultancy.com

Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.

One of the most obvious uses of location services is providing targeted offers and promotions to smartphone owners in-store. 

But we’ve also seen brands with little or no retail presence using mobile to add an additional layer of interaction to traditional outdoor advertising.

There are a number of great examples of brands using location-based mobile services this year, but here is a run down of eight of my favourite campaigns.

If you think I’ve missed any good ones, please point them out in the comments section...

Douche Parking

The Village, a Moscow-based online newspaper, created a free app called Parking Douche that aims to make bad parking socially unacceptable using digital media.

It allows users to take pictures of badly parked cars and recognises the make, number plate and colour of the vehicle.

This data is then streamed to banner ads that are targeted using an IP address so people who live or work near the vehicle see it on their computer screens.

The idea is that the pop-up is intrusive and annoying, much like the nuisance parkers, and in order to remove it from their screen users have to share it on Facebook.

It’s a really clever way of drawing attention to a problem that apparently affects all Russian cities, and gained decent exposure for The Village. 

Hiscox

Earlier this year specialist insurer Hiscox used Wi-Fi hotspots to run an ad campaign targeted at small businesses.

People who logged onto BT Openzone Wi-Fi within the vicinity of a Hiscox outdoor ad were shown a matching digital ad with clear calls-to-action, to encourage them to request an insurance quote.

Hiscox ads were also shown on Wi-Fi login pages before users had begun browsing the web.

The ads obviously aren’t relevant to a majority of users, so they were targeted at small businesses using Wi-Fi user profiles and venue type, such as airports, stations, hotels and business hubs.

As a result of the campaign Hiscox achieved a clickthrough rate five times higher than its average for traditional online display ads.

McDonald’s

The fast food chain has won numerous awards for this mobile campaign it ran to promote new late night opening hours. 

A third of McDonald’s outlets had their hours extended at the beginning of the year so needed to raise awareness and drive footfall.

A majority of its late night customers are apparently shift workers and travellers rather than revellers, so it targeted them with ads at cash points and petrol stations encouraging them to download a new Restaurant Finder app.

McDonald’s also bought mobile banner ads to promote the app on websites it knew customers frequented at night. 

The app directed users to their closest outlet and also used geo-fencing to push out messages to customers who were in proximity to one of the new late night franchises.

During the campaign the app received 530,000 visits and McDonalds achieved £2 of sales for every £1 invested.

Meat Pack 

Guatemalan shoe store Meat Pack used mobile to pinch customers from other brands such as Nike and Adidas.

It created an add-on to its existing loyalty app called ‘Hijack’ that rewarded Meat Pack customers by giving them an innovative way to earn a discount.

Every time one of the ‘Sneakerheads’ entered competitor store the GPS function showed them a countdown timer and an offer for money off shoes.

The discount started at 99% off and reduced by 1% for every second that passed. The timer stopped when the user reached a Meat Pack store.

More than 600 shoppers were hijacked from the competitors within a week, with one of them getting 89% of his new trainers.

Toyota

This Toyota app looks like it was created to entertain kids and let their parents concentrate on the driving, but the YouTube video actually makes it seem like a slightly creepy way of peddling cars to children.

Either way, it’s a great example of using location technology to improve consumer engagement.

The Backseat Driver app lets kids drive a virtual car alongside the actual car. The GPS recognises the route and landmarks using Foursquare’s API so the user can collect points as they drive around, which can then be used to customise the car.

As of April this year the app had been downloaded more than 100,000 times.

Target

In May US retailer Target launched a new campaign with mobile couponing app Shopkick that enabled shoppers to collect and exchange points for rewards.

Yes, it is december and that means that we will be overloaded with 2012 lists of the most viral, the most awful, the best, the whatever in terms of social media and its ROI. I am still surprised that few companies have taken mobile marketing serious in 2012. Maybe it is the crisis, or maybe it is that they do not have a clue how to get into the mobile of their target audience? Here's a list with some inspiration for 2013! With thanks to Econsultancy.com

Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.

One of the most obvious uses of location services is providing targeted offers and promotions to smartphone owners in-store. 

But we’ve also seen brands with little or no retail presence using mobile to add an additional layer of interaction to traditional outdoor advertising.

There are a number of great examples of brands using location-based mobile services this year, but here is a run down of eight of my favourite campaigns.

If you think I’ve missed any good ones, please point them out in the comments section...

Douche Parking

The Village, a Moscow-based online newspaper, created a free app called Parking Douche that aims to make bad parking socially unacceptable using digital media.

It allows users to take pictures of badly parked cars and recognises the make, number plate and colour of the vehicle.

This data is then streamed to banner ads that are targeted using an IP address so people who live or work near the vehicle see it on their computer screens.

The idea is that the pop-up is intrusive and annoying, much like the nuisance parkers, and in order to remove it from their screen users have to share it on Facebook.

It’s a really clever way of drawing attention to a problem that apparently affects all Russian cities, and gained decent exposure for The Village. 

Hiscox

Earlier this year specialist insurer Hiscox used Wi-Fi hotspots to run an ad campaign targeted at small businesses.

People who logged onto BT Openzone Wi-Fi within the vicinity of a Hiscox outdoor ad were shown a matching digital ad with clear calls-to-action, to encourage them to request an insurance quote.

Hiscox ads were also shown on Wi-Fi login pages before users had begun browsing the web.

The ads obviously aren’t relevant to a majority of users, so they were targeted at small businesses using Wi-Fi user profiles and venue type, such as airports, stations, hotels and business hubs.

As a result of the campaign Hiscox achieved a clickthrough rate five times higher than its average for traditional online display ads.

McDonald’s

The fast food chain has won numerous awards for this mobile campaign it ran to promote new late night opening hours. 

A third of McDonald’s outlets had their hours extended at the beginning of the year so needed to raise awareness and drive footfall.

A majority of its late night customers are apparently shift workers and travellers rather than revellers, so it targeted them with ads at cash points and petrol stations encouraging them to download a new Restaurant Finder app.

McDonald’s also bought mobile banner ads to promote the app on websites it knew customers frequented at night. 

The app directed users to their closest outlet and also used geo-fencing to push out messages to customers who were in proximity to one of the new late night franchises.

During the campaign the app received 530,000 visits and McDonalds achieved £2 of sales for every £1 invested.

Meat Pack 

Guatemalan shoe store Meat Pack used mobile to pinch customers from other brands such as Nike and Adidas.

It created an add-on to its existing loyalty app called ‘Hijack’ that rewarded Meat Pack customers by giving them an innovative way to earn a discount.

Every time one of the ‘Sneakerheads’ entered competitor store the GPS function showed them a countdown timer and an offer for money off shoes.

The discount started at 99% off and reduced by 1% for every second that passed. The timer stopped when the user reached a Meat Pack store.

More than 600 shoppers were hijacked from the competitors within a week, with one of them getting 89% of his new trainers.

Toyota

This Toyota app looks like it was created to entertain kids and let their parents concentrate on the driving, but the YouTube video actually makes it seem like a slightly creepy way of peddling cars to children.

Either way, it’s a great example of using location technology to improve consumer engagement.

The Backseat Driver app lets kids drive a virtual car alongside the actual car. The GPS recognises the route and landmarks using Foursquare’s API so the user can collect points as they drive around, which can then be used to customise the car.

As of April this year the app had been downloaded more than 100,000 times.

Target

In May US retailer Target launched a new campaign with mobile couponing app Shopkick that enabled shoppers to collect and exchange points for rewards.

by Laurie Sullivan

Google has rolled out a new look for YouTube resembling the format of a social network. The redesign highlights options to subscribe and recommends channels that surround videos cascading down the center rail. The dingy gray background has been replaced with subtle white, along with brighter colors to present a simplistic, clean design.

Supporting the "subscription" channel model, YouTube published a set of tips and best practices to optimization video pages. Metadata will become more important, with the site's reliance on data feeds.

Since the new YouTube home page shows more of the description, marketers should offer links to the subscriber's page, playlists and the channel page, according to the advice.

Recently, YouTube announced a partnership with Virgin America to bring Web video content to passengers in flight. Beginning Dec. 15, passengers can watch from a variety of channels. New videos will roll out monthly. The content from Warner Bros. includes "The Digital Series," "Blue," "Crash Course" and "The Key of Awesome."

ZenithOptimedia's recent report on advertising expenditure forecast for the U.S. named online video as one sector receiving the largest increase in spend from advertisers this year -- about 29% for online video.

Marketers have learned that video not only drives interaction with brands, but also searches on engines and brand Web sites, according to Kelly Ford, vice president of marketing at SundaySky, which supports a platform that creates personalized "smartvideos" in real-time for companies like AT&T, Office Depot and Lenovo.

"Brands that are innovating with video know they need to create stickiness early," she said. "It's all about personalized content and leveraging transactional history."

In a report outlining the state of online video in the U.S., SundaySky compiles key trends and metrics, as well as the outlook and perspective for 2013. It points to Forrester Research's prediction that online video advertising spend will rise from $2.9 billion in 2012 to $9 billion by 2017.

The collective findings and data sourced from Adap.tv, comScore, eMarketer, Forrester, Nielsen, Interactive Advertising Bureau, Pew Internet and SundaySky's forthcoming 2013 SmartVideo Index show brands will tap digital signals, or big data, to serve up smarter applications in videos.

The average text email open rate varies between 11% and 22%. When adding the word "video" to the subject line of marketing-related emails, open rates rise to 30%, according to SundaySky. The data also reveals that when customer emails contain personally relevant video content such as a bill, statement or account status, open rates jump to between 40% and 60%, and the click-to-play rate for personalized video ranges between 80% and 99%.

by Laurie Sullivan

Google has rolled out a new look for YouTube resembling the format of a social network. The redesign highlights options to subscribe and recommends channels that surround videos cascading down the center rail. The dingy gray background has been replaced with subtle white, along with brighter colors to present a simplistic, clean design.

Supporting the "subscription" channel model, YouTube published a set of tips and best practices to optimization video pages. Metadata will become more important, with the site's reliance on data feeds.

Since the new YouTube home page shows more of the description, marketers should offer links to the subscriber's page, playlists and the channel page, according to the advice.

Recently, YouTube announced a partnership with Virgin America to bring Web video content to passengers in flight. Beginning Dec. 15, passengers can watch from a variety of channels. New videos will roll out monthly. The content from Warner Bros. includes "The Digital Series," "Blue," "Crash Course" and "The Key of Awesome."

ZenithOptimedia's recent report on advertising expenditure forecast for the U.S. named online video as one sector receiving the largest increase in spend from advertisers this year -- about 29% for online video.

Marketers have learned that video not only drives interaction with brands, but also searches on engines and brand Web sites, according to Kelly Ford, vice president of marketing at SundaySky, which supports a platform that creates personalized "smartvideos" in real-time for companies like AT&T, Office Depot and Lenovo.

"Brands that are innovating with video know they need to create stickiness early," she said. "It's all about personalized content and leveraging transactional history."

In a report outlining the state of online video in the U.S., SundaySky compiles key trends and metrics, as well as the outlook and perspective for 2013. It points to Forrester Research's prediction that online video advertising spend will rise from $2.9 billion in 2012 to $9 billion by 2017.

The collective findings and data sourced from Adap.tv, comScore, eMarketer, Forrester, Nielsen, Interactive Advertising Bureau, Pew Internet and SundaySky's forthcoming 2013 SmartVideo Index show brands will tap digital signals, or big data, to serve up smarter applications in videos.

The average text email open rate varies between 11% and 22%. When adding the word "video" to the subject line of marketing-related emails, open rates rise to 30%, according to SundaySky. The data also reveals that when customer emails contain personally relevant video content such as a bill, statement or account status, open rates jump to between 40% and 60%, and the click-to-play rate for personalized video ranges between 80% and 99%.